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Social Screenplay: Unlocking the Power of Video Storytelling (In Person Only)

January 15, 2026 9:00 AM - 12:00 PM (MST)

Description

The Social Screenplay: Unlock the Power of Video Storytelling provides a comprehensive roadmap for creating an impactful video strategy tailored for social media success. The presentation begins with an introduction to video storytelling and its critical role in fostering social media engagement. Attendees will learn to identify their target audience, map out a customer journey from awareness to advocacy, and craft content that aligns with their business goals.


The session covers strategic distribution, platform optimization, and actionable techniques for ensuring relevance and audience engagement. Participants will also delve into key performance metrics, such as reach, engagement, and conversion, and how to use these insights to refine their strategy. With practical steps for production planning and content alignment, attendees will leave equipped to create videos that resonate, engage, and convert.


This presentation offers actionable strategies that real estate professionals can immediately apply to elevate their social media presence and drive success.



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Contact Information

Billings Association of REALTORS®
Name: Ian Davey
Phone: 406-530-1337
Email: ian@billings.org
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